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Rich and Skinny


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By:  Matthew McClifford   19 or more times read
Submitted 2011-09-09 17:13:27

Those who will be reading about the Rich and Skinny line would easily conclude that the line discriminates against most women. Furthermore, they would get the impression that the line was designed only for the wealthy and famous who who are actually Rich and Skinny. But those who are familiar with the brand will know and justify that the brand is miles away from dictating fashion norms. Instead, the brand answers the long problem in the denim jeans industry where the the perfect fit for women is like winning lottery. For years, most women would agree that finding the best-fitting jeans is a tedious task. It would take time and money yet seldom are women successful. This is the story behind the Rich and Skinny line.

Michael Glasser, founder of Seven for All Mankind and and Designer Joie Rucker, former owner of the wildly successful brand Joie collaborated to introduce to the market a brand that would fill the gap in the denim market. Glasser's experience on production, comprehensive business and retail together with Rucker's design prowess made the brand one of the best in the industry since its inception. Over the five years of its existence, the Rich and Skinny line grew to be one of the most trusted and famous jeans. It has earned retail success and can be found in selected high end stores such as Neiman Marcus, Nordstrom, specialty stores across the US, and a variety of online boutiques.

The label Rich and Skinny stands for what women want to be. But the brand does not require the women who want to wear the apparel to be any of the adjectives.The name "Rich" stands for the intricate detailing while "Skinny" is for how the jeans make you look and feel. The apparels are designed to be body-flattering so that instead of telling what women should look like, the brand allows them to appreciate the body that they have. Details are big parts of every design and are given utmost attention. Hence, women will not only feel skinny but also rich because the pieces that they will be wearing is given due time and attention.

Rich and Skinny offers a wide range of jeans. There is the basic straight leg design called "Sleek" and super stretch denim legging called "Legacy". A slight boot-cut called "Rich" is also offered together with a modern wide leg jean called "Bellissima". The "Boyfriend" jean fit which has been a front-runner in the boyfriend trend, is also one of the specialty jeans offered by Rich and Skinny. The style has been worn by Hollywood A-listers such as Katie Holmes.

The jeans also come in denim washes of all different hues. Customers can choose from the color palette. The buttons are also one-of-a-kind since they were inspired by a vintage Cartier men's cufflink. Buttons are rose gold in color and the inside trim and pocketing that is silk lined. The Rich and Skinny label guarantees the luxurious experience for everyone.

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